Are you a cannabis dispensary trying to cut through the noise and tell your customers about why they should buy from your store? For a business that is yet to cross the legal mark everywhere around the world, staying at the top of digital domains is no easy thing. Even hiring a cannabis marketing agency won’t be easy as there are fewer players who have the genuine expertise and experience to help you stay afloat.
It is not the stringent legal regulations but there are several platforms, advertising tools and tactics that are yet to be available for cannabis companies. However, do not push yourself to the darkness and start searching for marketing agencies that deal with cannabis marketing in digital domains.
Are you still feeling that pressing concern? Read here to know what to look for in a cannabis marketing agency in 2024:
- Check the location
If you have started out recently and keener to communicate with the cannabis marketing agency face-to-face, search for the one that is located close enough for you to access them. More importantly, a cannabis marketing agency situated in Los Angeles may not have the understanding of the marketing tactics of the strategies that are good to go in Houston. This is just a test case. The fact is that cannabis is still not legal in several states and cities of USA. So, try to collaborate with an agency with the experience needed to help you outsmart competition.
- Identify the area of specialization
Well, the hardest fact that several marketing agencies find it hard to accept that they may be good in something but bad in the rest. However, it’s you take when it comes to identifying the areas they specialize in. For instance, one marketing agency you specialize in may be good in launching product but not as strong in marketing. So, make up your mind about the services you need before collaborating with the marketing agency. If you are searching for a full-service cannabis marketing agency with in-depth knowledge and expertise of branding, advertising, and marketing, orient your search accordingly and get the expected results.
- Portfolio of the company
Words may steal the show but you must never believe what an agency says until you have gone through their portfolio inch to inch. Find out how they have been dealing with other cannabis-specific projects even if your area of interest is different. The professional portfolio reflects the skills and experience of the company and reveals their potential as your marketing partner. The more you examine the previous projects the higher is your level of confidence.
- Budget
Well, no agency will ever disclose the financials of their portfolio. A good way to arrive at a rough decision would be to take a look at the clients they are currently handling. If the company works with prominent brands, chances are they will be spending more money compared to the lesser-known agencies. Ideally, you need to work with a cannabis marketing agency with a portfolio comprising small, big, and medium clientele. That way, you can be surer that their services align with your business in terms of scope and size.
- Exclusive category
This is another crucial aspect to explore before choosing the cannabis marketing agency. The marketing agency you hire needs to accept one client for a category within the market. For instance, a Los Angeles-based marketing agency should include in their portfolio only one manufacturer, dispensary owner, and cultivator. The aim is that the agency must not assist more than one player in the market lest it results in a conflict of interest. Implementing the same strategies for different companies is not result-driven. So, you need to inquire which excusive category the company caters to when making the decision.
- Check the testimonials
One of the best parameters that help you identify whether the cannabis marketing agency is the right fit is checking the client testimonials. An agency with a host of positive tetimonails demonstrates that they stick to their promises and have the urge to exceed customer expectations.
When choosing the cannabis marketing agency, don’t forget to skim through their website to understand what their highest priorities are as far as delivering marketing services are concerned. Want to partner with a team of talented professionals? Collaborate with Top IT Cannabis here https://www.topitcannabis.com/ to engage your customers and boost the brand visibility.
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