The Dos and Don’ts of Cannabis Marketing

The cannabis industry is growing non-stop since 2012. This industry achieved new heights in 2020 with sales topping out at almost $21.3 billion. If you are a cannabis business owner and trying to promote your brand, you have to do some marketing. There are several restrictions relating to cannabis products that make marketing in this industry a challenge. However, with the right knowledge and skills, you can strike the right chord. Reach out to the best cannabis marketing agencies USA in case you think you are deficient in knowledge. So, let’s explore the dos and don’ts of cannabis marketing:

  

Dos

The dos of cannabis marketing are listed below:

Evaluate the legal landscape and restrictions

The first thing you need is to understand the legal landscape and restrictions. It’s crucial for everyone ranging from cannabis brands and retailers to growers. Since, there are numerous laws pertaining to a cannabis product, understanding them is the first step to get started. Cannabis marketers need to focus on a few areas like text message marketing laws and restrictions, state and municipal restrictions, and social media restrictions.

Come up with a plan

You need to have a well-structured and fully compliant marketing plan for your cannabis business. A successful marketing plan has three primary steps: a) Reach the customers, b) Engage with your customers, and c) Retain your customers. How you build your brand and advertise your products is the key when it comes to reaching your end-users. You have to engage with your customers with a series of approaches like text message marketing, content marketing with blog posts, social media marketing, excellent customer service, and a memorable customer experience. Retaining customers will largely depend on text message marketing and loyalty programs.

Capture and maintain leads

When it comes to marketing your cannabis products, the main objective is to capture leads and convert those leads into customers and profit. You have got several options when it is all about capturing leads. According to the experts of the best cannabis marketing agencies USA, the options for gaining first-time leads are social media marketing and content marketing.

Know yourself and your customer

Before marketing your business to the customers, you have to understand what you are marketing to customers. What value you are bringing to the market? For this reason, you have to know yourself, and how you achieve this is completely up to you. Besides knowing yourself, you also have to know your customers before you market the products to them. So, you have to understand your target market. In the initial stages, you don’t have to target every main customer segment, but the best approach is to target just one or two to start and then diversify as growth permits.

Don’ts

The don’ts of cannabis marketing are given below:

Don’t run with the pack

The cannabis market is becoming saturated every day with several companies entering and leaving the marijuana industry. So, similarities are bound to pop up. It’s safer and easier to go with what everyone else is doing and run a cookie-cutter dispensary. This will produce short-term results, but if you want to reach your true potential, you have to look for ways to differentiate yourself. If you can’t do this on your own, connect with the best cannabis marketing agencies USA and fulfill your purpose.

Don’t overlook your public and branding image

Organizations in the cannabis industry need to focus on their public-facing image. It’s completely up to you about how you should present a professional brand image so that your clients view you as a legitimate business.

Don’t fall behind on regulations

Cannabis marketing guidelines are constantly evolving, especially when it comes to social media. Social media giants have been unpredictable when it is all about cannabis industry marketing. As laws vary, the means by which you can promote your cannabis business on social media will change too. So, you have to stay on top of the ever-changing regulations.

Now that you have an understanding of the dos and don’ts, the time has arrived to market your cannabis products. Once you identify the basics of marketing to the cannabis community, it comes down to developing a concrete understanding of what your brand looks like and stands for. You also need to determine the best mediums to convey your message. All that you need is to create a cohesive brand image that is consistent throughout your marketing campaign and position yourself as a professional.

Are you searching for the best marketing agency to promote your cannabis products? If you feel so, your search ends with Topit Cannabis. Being one of the best cannabis marketing agencies USA, it comprises experts who possess tons of professional experience. The SEO experts at Top IT Cannabis have helped numerous marijuana businesses appear on the first page of search results. Their data-driven CBD SEO strategies will set your cannabis business on the right track.

4 Ways Cannabis Businesses can Leverage Local SEO to their Benefit

Being a cannabis business owner, your aim will be to enhance the ranking of your cannabis website. This is where local SEO can be immensely helpful. Local SEO boosts your visibility on search engines as well as acquaintance and awareness among your target users. It is a great way to generate leads and accelerate foot traffic. Local SEO will make your cannabis brand grow stronger by a significant margin. So, the best option is to hire a top-rated cannabis SEO agency to do the job.

There are several ways by which cannabis businesses can leverage local SEO to their benefit:

Initiate your local cannabis SEO journey with Google My Business

 

There are several ways to improve your local SEO. One of the most important things is claiming and optimizing your business listing on Google My Business. This free service from Google enables you to control how your business is showcased online. You have the option to add photos, hours of operation, contact information, and more. Ensure to list your website URL as this will integrate your business with your website.

 

Don’t give a blind eye to cannabis social media

 Another SEO practice that you can implement when marketing cannabis products is sharing content across social media platforms like Facebook and Instagram. Your social shares count towards SEO rankings, so it’s integral that you have a content plan that encompasses regular content updates.

To get the best local results with your presence on social media, ensure to target your audience in the right fashion with the help of a top-rated cannabis SEO agency. For example, if you are selling cannabis in a particular area, make sure your posts are for the individuals living in that area. You also need to pick the right hashtags in this regard. The hashtags also play an important role as there are multiple geo-specific hashtags that you can use.

On-page SEO

 If you want to boost your local rankings, you also need to include on-page SEO in your efforts. You should implement an on-site strategy to enhance your cannabis marketing results. For instance, you can implement a keyword strategy that involves picking the most competitive and best keywords based on your target market and business goals. Thereafter, you should have a page for each of these keywords---each of which tries to be the best possible search result for individuals searching for that keyword. Moreover, on-page SEO must have title tag updates where you have to name each content page correctly. Get in touch with a top-rated cannabis SEO agency if you want to know more about this aspect.

Reviews are important

 Modern-day customers are smart enough in their thinking and decision-making. They read the reviews before buying a product from a store. Your cannabis product won’t be an exception in this regard. Reviews have a significant impact on your local SEO. Even search engines reveal that positive reviews can enhance your page’s visibility on search results.

Local SEO can be a great help for your cannabis business. This way you can make potential local customers aware of your business. All that you need is to implement the right local SEO hacks to fulfill your objectives. If you use local SEO strategies for cannabis marketing, they can boost sales as they enhance your online visibility. They also highlight positive reviews and ratings that can help your business rank in search engines.

The experts at https://www.topitcannabis.com/ can do local SEO for your cannabis business. With their services in place, you can enhance the rank of your website on the SERPs and boost your sales. So, what are you thinking about? Connect with the local SEO experts at Top IT Cannabis and experience the difference in your ranking.

5 Tips for Creating a Cannabis SEO Strategy

Being a cannabis business owner can be a fascinating affair but there are numerous roadblocks. Most of these obstacles come in the form of stringent federal regulations relating to cannabis products. Despite these hindrances, if you want your cannabis business to appear on the first page of Google, you have to do a lot of hard work. CBD SEO is the thing to get started with. 

 

So, let’s explore the five tips for creating a cannabis SEO strategy:

1. Look for keywords to rank in relevant search results: Initially, you have to look for relevant keywords for your website. If you want your cannabis business site to appear in the top spot of search results, you have to pick the right keywords, so that individuals can find your business. You need a keyword research tool to assist you with. Keyword research will give you dozens of keyword options you can include on your web pages to help them rank. In case of any difficulties, while conducting keyword research, you always have the option to hire an agency that offers SEO services for CBD. More often, long-tail keywords work the best for your business. Long-tail keywords are those keywords that contain three or more words. Long-tail keywords drive more qualified leads for your business.
2. Optimize your Meta tags to rank better in search results: Now, your task is to optimize the Meta tags. Meta tags play a critical role in helping you rank in search results. Google uses these tags to determine the relevancy of your pages so that it can rank your site in the right search results. Google evaluates these header tags to understand the context of your page. Moreover, you have to integrate your core keywords into these header tags to highlight your page is relevant.
3. Optimize your local presence: When you conduct SEO for CBD, you have to build your local presence. If you optimize your local presence, it will help you to drive local leads. Many individuals look for local CBD companies to buy cannabis products. If you aren’t optimizing these searches, you will miss a lot of valuable traffic for your business. You can optimize your local presence by creating your Google Business Profile listing, ensuring your NAP information is up-to-date and optimizing for local keywords.
4. Generate content to position yourself as an authority: You have to create content if you have to do CBD SEO right. Connect with reputed agencies that provide SEO services for CBD to create content for your website. Content marketing is all about the process of crafting pieces of information about your business and sharing that information with your audience. When you generate content, you position yourself as an authority in the field. In this case, people will view you as a trustworthy source of information which urges them to build confidence in your brand. There are multiple content formats you can create including blogs, infographics, ebooks, videos, and podcasts.
5. Keyword tracking and competitor analysis: You have to maintain all the hard work you have put in to optimize your cannabis site. Now, your task is to monitor and update your cannabis SEO strategy. The common SEO tasks that take place come in the form of keyword tracking reports, competitor analysis reports, online visibility reports, backlink audits, content updates, and ongoing optimization of new content including images.

If you want to increase inbound sales and online visibility of your cannabis website, optimizing your website for better search results is the best possible approach. When someone looks for your product on the internet, quality SEO is the only option to guarantee that you will show up on the search results. Follow the above tips while creating a cannabis SEO strategy and make your business stand apart from the rest.

Are you aiming to give an added dimension to your CBD business? In that case, you have to opt for SEO services for CBD. The experts at https://www.topitcannabis.com/ provide the best CBD SEO services. They are aware of the latest trends in SEO and implement them when it comes to delivering solutions.

The Dos and Don'ts of Marketing for the Cannabis Industry

The cannabis industry has experienced unprecedented growth in the past few years. With the meteoric climb of the industry, several cannabis companies are exploring ways to be more operationally efficient. For this reason, the cannabis businesses are pairing up with vertical business vendors that look after production and processing.

Being a cannabis business owner, if you are aiming to make the most of this situation, you need to do some marketing. But, there are several restrictions imposed by regulatory bodies that make cannabis marketing a challenge. 

So, let’s have a look at the dos and don’ts of cannabis marketing:

Do’s

1. Assess the legal landscape: When it comes to marketing your cannabis business, the first thing you need is to evaluate the legal landscape. There are multiple laws and regulations relating to cannabis products that you have to understand. If you give a blind eye to the legal landscape, you can’t go far with your cannabis business. There are certain areas that cannabis marketers should understand: laws and restrictions for text message marketing, social media restrictions, and state and municipal regulations. The experts of a cannabis advertising agency Los Angeles can help you get acquainted with the legal landscape relating to cannabis products.
2. Come up with a well-defined plan: Having a well-defined and fully compliant marketing plan for your cannabis business is necessary. The pillars of a successful marketing plan include the following: a) Reach the customers, b) Engage with the customers, and c) Retain your customers.

Building your brand holds the key when it is all about reaching your customers. Text message marketing, social media marketing, content marketing with blog posts, excellent customer service, and a memorable customer experience are some of the ways by which you can engage with your customers.

1. Capture and maintain leads: When it comes to marketing, the ultimate goal is to capture leads and convert those leads into customers. You have got options to capture leads. Content marketing and social media marketing are the two most crucial options for gaining first-time leads.

Don’ts

1. Don’t overlook your public and branding image: Cannabis businesses have to focus on their public-facing image. Your objective will be to create a professional brand image for your brand so that your clients view you as a legitimate business.
2. Don’t fall short of ever-changing regulations: Cannabis marketing guidelines are continuously evolving, especially when it is to social media. As laws change, the ways by which you can promote your cannabis business will change too. Get in touch with a reputed cannabis advertising agency Los Angeles to know more about this aspect.
3. Don’t over-exaggerate: When you have a cannabis business, you need to build a positive brand image. Some cannabis businesses aren’t considered legit due to the stigma surrounding cannabis. So, you should be particularly careful when making claims.

Branding and marketing are the two key components of your business and must be deliberate and intentional. According to research, most startup agencies spend 20-30% of their annual budget on marketing campaigns. Being a cannabis business owner, naturally, you would prefer to use such a substantial percentage of your budget wisely to ensure ROI by creating brand loyalty. If you know the basic dos and don’ts of cannabis marketing, your business can avoid the common pitfalls while harnessing the potential of emotional branding to connect with end-users and build brand loyalty.

The experts at https://www.topitcannabis.com/ are the perfect bet when it comes to developing your cannabis marketing strategy. They have tons of professional experience and in-depth knowledge of the cannabis industry that make them perfect for this role.