Advertising for your cannabis business can be tricky unless you know what’s in and what’s out in this industry and a flurry of regulations that it still needs to encounter. Cannabis is still not accepted everywhere across the world, which makes it even tougher to reach out to consumers.
However, the other side of the story is that the cannabis market is growing leaps and bounds and is expected to reach a whopping $40 million by the next six or seven years. While organic marketing like search engine optimization and social media are being practiced by businesses, pad marketing or advertising is equally impactful. Hiring a cannabis advertisingagency in Los Angeles allow you to access the most preferred strategies to gain success in this industry.
Look here to know more about paid advertising strategies for cannabis companies:
· Identifying the preferred marketing channels for cannabis
Just like regulations exist of cannabis on a state level, the marketing channels too have their approaches for promoting this product. For instance, Twitter allows cannabis advertisements in states or places where it has been legalized. Although cannabis advertisements cannot be run on television channels but it is possible to air them on digital audio to reach the target market. It may not be as easy as it seems but the clearer you are about your advertising requirements that better it is for you to reach the target market.
· Promote the business not the product
Every business dealing with cannabis has different orientations. So, you might have people cultivating seeds and culturing varieties of this plant for enhancing well-being. They are encouraging people to buy and cultivate those seeds to soak in the benefits. On the other hand, there are some dispensaries that are making it through with a variety of products. So, you need to focus on what you are planning to sell and search for relevant resources to promote their advertising. Follow an authentic cannabis advertising agency in Los Angeles to know what the trends are showing at this moment. An excellent idea would be to focus on CBD as there are tons of products here that promote physical and mental well-being, so you might get traffic and leave aside the restrictions associated with cannabis being used for entertainment.
· Be familiar with local regulations
It’s a lot more tedious than you think. Spending time on researching the marketing-related regulations that exist for cannabis to know where you can advertise. Remember that the laws vary from state to state but there are a few guidelines that apply to all. Here they are:
1. There shouldn’t be any claiming words or phrases stating that cannabis offer cure from certain medical conditions.
2. There should not be any individual or entity endorsing cannabis products in your advertisements
3. You cannot show anyone consuming cannabis products
4. Do not mislead your audience by using false or fake statements
5. No sort of promotion or pricing can be included in the advertisements
· Rely on cannabis-friendly digital advertisement platforms
There is a flurry of advertisement networks that focus on cannabis and your cannabis advertisement agency in Los Angeles knows them better. Connect with them and stop worrying about garnering information about legalization of cannabis and focus on using display or video ads through them.
· Spread the word about your business through email
Another authentic form of advertising your cannabis business is through email. Through an email ad campaign, you can communicate with your target audience and talk about your brands and products directly. However, you need to capture the leads at first through live events where you can meet a large number of interested people on your booth or through newsletter subscriptions.
· Strengthen your foundation
Before your advertising campaign goes live, make sure you are heard, first, you need to have a functional website to refer to when communicating with the customers. With over 50% of consumers buying cannabis products online, the website should act like a functional contact point between the business and them. Invest in an SEO strategy to broaden the recognition of your brand and make sure that your company’s website addresses the queries of customers and tell them where they can find cannabis products.
· Programmatic advertising
Programmatic advertising is fast becoming a popular technique for cannabis businesses to advertise their products. Here, you can buy ad space within a specific network through which cannabis brands can display ads on e-commerce sites, blogs and websites.
So, you have identified some of the most preferred ways that cannabis brands can implement to advertise their brands. If you want to push your brand through the crowd of other players in this industry, knock us at https://www.topitcannabis.com/ to reach new heights.
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