Progress and Profits: Cannabis Marketing in the Green New Era

As cannabis legalization spreads, the cannabis industry is poised for massive growth. It’s forecast to be worth over $30 billion in the United States alone by 2024. For cannabis brands, smart marketing will be essential to stand out from the competition and capture new customers.

If you want to get ahead of trends and prepare winning cannabis marketing strategies for 2024 and beyond, here’s what you should focus on.

Focus on Brand Building

With so many new cannabis products hitting the markets, strong brand recognition and loyalty will be key. Work with a specialist cannabis marketing agency in Los Angeles to shape consistent branding and messaging across channels. Share your brand’s story, values and point of difference to connect with people and earn their trust.

 

Hyper-Target Your Audience

Thanks to legalization, cannabis customers are a much more mainstream demographic. Leverage data to identify your best customers. Then use hyper-targeted ad placements and messaging to reach these niche groups, rather than taking a scattergun approach. Geo-targeted digital ads will be especially effective for localized brick-and-mortar dispensaries.

Embrace Omnichannel Experiences

Gear up to provide seamless experiences across all touchpoints, whether that’s online, on social media or in-store. Maintaining a consistent brand across channels is key.

Focus Local

National chains will enter the burgeoning cannabis market over the coming years. However, customers like supporting local businesses – especially for a product like cannabis that’s deeply personal. Local dispensary networks who embed themselves as part of the community will retain loyalty. From sponsoring local events to partnering with complementary businesses, get creative embedding your brand locally.

Tap the Power of Influencers

Cannabis influencers are growing in popularity, with dedicated reviewers and connoisseurs building big followings. Partner with relevant influencers to boost awareness and trust through reviews and sponsored post partnerships. Micro influencers are often a sweet spot offering authenticity and highly engaged niche audiences.

Ads Must Evolve as Rules Relax

While cannabis advertising remains strictly regulated, it’s slowly opening. Google now allows apps that facilitate cannabis orders to market via its platforms. Restrictions around publishers and other channels are also evolving. Work with an agency partner across changes, ready to pivot your strategies to newly available options when the time comes.

The Future Looks Bright

While there’s complexity ahead for cannabis marketing, the dominant emotion is optimism. As mainstream attitudes and regulatory limitations shift, there are exciting opportunities for first movers with vision to claim this throne. Let’s talk about how your brand can flourish amidst the green rush.

Contact Topit Cannabis at https://www.topitcannabis.com/to partner with the leading cannabis marketing agency in Los Angeles today.

We Help Cannabis Brands Grow!