The cannabis industry has drastically transformed over the years. The marketing strategy is refined and advanced, use these cannabis marketing tips to improve your strategy and reach more consumers:
1. Create rewards programs to attract frequent shoppers
2. Target the right customers
3. Invest in the marketing channels cannabis consumers trust
4. Engage cannabis customers with your brand story
5. Email marketing or SMS marketing to promote specials and deals
6. Highlight what makes your brand special
7. Create educational content
8. Use Geo-targeting to attract nearby cannabis customers
9. Manage your online reputation
10. Deliver great customer service
Make sure your dispensary is listed on local sites, and invest in local SEO and a stunning website to attract the right audience.
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