The Dos and Don’ts of Marketing for the Cannabis Industry

 

The Dos of Cannabis Marketing

1.       Audit Your Foundation

2.       Map Content to Sales Stage

3.       Amplify Your Message

4.       Get media coverage

The Don’ts of Marketing Cannabis

1.       Don’t Overlook Your Branding & Public Image

2.       Don’t Fall Behind on Ever-Changing Regulations

3.       Don’t Lie or Over-Exaggerate

4.       Blend in with the crowd

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