How can you Improve SEO for Your Cannabis Business?

There is some good news in case you are planning to run your CBD business online. Presently, the sale of cannabis products is growing by 55% every year, which suggests there is an immense potential for cannabis business opportunities in the coming years. This highlights the need for SEO for CBD businesses to rank well and drive more sales. According to an estimate, CBD’s profit margin will cross 1.5 billion US dollars by 2022.

 

Why is SEO important for cannabis brands?

The first step to developing a cannabis business online is to have an excellent CBD SEO strategy. It will help you increase product visibility, create sales, and rank higher on the search engines. SEO is integral for a cannabis website looking to generate online traffic. Nowadays, a large number of SEO tools facilitate keyword research, which is important to assess the pulse of your target audience.

5 CBD SEO tips for businesses

Given below are some of the tips relating to SEO for CBD businesses:

1. Target non-competitive keywords: In simple words, non-competitive keywords are those key phrases that can rank with little to no link-building efforts and domain authority. Generally, long-tail keywords have low search volume but are very specific in nature. These keywords help you to target topics that are highly relevant to your target audience. If you include the non-competitive keywords within your web content, it can bring in quick traffic and help rank easily.
2. Maintain website speed: Website speed can have a significant impact on the user experience and website conversions. So, being the owner of your cannabis website, you need to maintain an optimum website speed to attract visitors to your site and keep them engaged. Some ways to ensure that your cannabis website isn’t slowing down are listed below:

• Checking your website speed regularly
• Implementing a Content Delivery Network (CDN)
• Optimizing your website images
• Minifying JavaScript and CSS files
• Curbing the number of HTTP requests

1. Ensure your content is EAT ready: In the SEO realm, EAT is the acronym for Expertise, Authoritativeness, and Trustworthiness. Google considers this factor when scrutinizing the overall quality of a web page. EAT is a medium for Google to ensure that the website content it showcases for any search query is truthful, useful, and accurate.
2. Perform technical SEO audit: You need to conduct a technical SEO audit of your cannabis website after regular intervals. It’s important to keep up the website’s performance and ensure positive traffic flow to the website. Without a regular technical SEO audit, your website may not show up in the SERPs whatever your efforts are in its on-page and off-page requirements. Hence, SEO for CBD businesses is an important aspect. Also, you have to identify the technical errors at your site’s frontend and backend like broken links, duplicate content, site crawling problems, poor website structure, and slow website speed. If you want to keep up the website performance, you should fix these shortcomings on time.
3. Include internal links between your posts and pages: An internal link is a type of link that moves from one page to another on the same website. These links come in handy for users when it comes to discovering new content. Internal links within your website content are also termed contextual links since they direct users to more related content. Links also enable search engines to decipher your content better and determine its value. With a good internal linking strategy in place, you can guide users to the most intricate pages of your website.

By following the above-mentioned tips, you can begin your online journey in the CBD realm. Gradually, you can move towards enhancing SEO for CBD blogs for increased organic revenue. You should know that cannabis products come with many bottlenecks and controversies. Your website traffic will also depend on the type of cannabis product you choose. Apart from developing a robust strategy to rank your cannabis website on Google, expert guidance would be the most viable way of achieving the same.

Those who are looking to do SEO for CBD businesses can get their needs fulfilled by connecting with the experts at Topit Cannabis. Here, the cannabis SEO experts have adequate professional experience that makes them your first preference. Moreover, they are aware of the latest SEO trends and implement the same in their work.