The Dos and Don'ts of Marketing for the Cannabis Industry

The cannabis industry has experienced unprecedented growth in the past few years. With the meteoric climb of the industry, several cannabis companies are exploring ways to be more operationally efficient. For this reason, the cannabis businesses are pairing up with vertical business vendors that look after production and processing.

Being a cannabis business owner, if you are aiming to make the most of this situation, you need to do some marketing. But, there are several restrictions imposed by regulatory bodies that make cannabis marketing a challenge. 

So, let’s have a look at the dos and don’ts of cannabis marketing:

Do’s

1. Assess the legal landscape: When it comes to marketing your cannabis business, the first thing you need is to evaluate the legal landscape. There are multiple laws and regulations relating to cannabis products that you have to understand. If you give a blind eye to the legal landscape, you can’t go far with your cannabis business. There are certain areas that cannabis marketers should understand: laws and restrictions for text message marketing, social media restrictions, and state and municipal regulations. The experts of a cannabis advertising agency Los Angeles can help you get acquainted with the legal landscape relating to cannabis products.
2. Come up with a well-defined plan: Having a well-defined and fully compliant marketing plan for your cannabis business is necessary. The pillars of a successful marketing plan include the following: a) Reach the customers, b) Engage with the customers, and c) Retain your customers.

Building your brand holds the key when it is all about reaching your customers. Text message marketing, social media marketing, content marketing with blog posts, excellent customer service, and a memorable customer experience are some of the ways by which you can engage with your customers.

1. Capture and maintain leads: When it comes to marketing, the ultimate goal is to capture leads and convert those leads into customers. You have got options to capture leads. Content marketing and social media marketing are the two most crucial options for gaining first-time leads.

Don’ts

1. Don’t overlook your public and branding image: Cannabis businesses have to focus on their public-facing image. Your objective will be to create a professional brand image for your brand so that your clients view you as a legitimate business.
2. Don’t fall short of ever-changing regulations: Cannabis marketing guidelines are continuously evolving, especially when it is to social media. As laws change, the ways by which you can promote your cannabis business will change too. Get in touch with a reputed cannabis advertising agency Los Angeles to know more about this aspect.
3. Don’t over-exaggerate: When you have a cannabis business, you need to build a positive brand image. Some cannabis businesses aren’t considered legit due to the stigma surrounding cannabis. So, you should be particularly careful when making claims.

Branding and marketing are the two key components of your business and must be deliberate and intentional. According to research, most startup agencies spend 20-30% of their annual budget on marketing campaigns. Being a cannabis business owner, naturally, you would prefer to use such a substantial percentage of your budget wisely to ensure ROI by creating brand loyalty. If you know the basic dos and don’ts of cannabis marketing, your business can avoid the common pitfalls while harnessing the potential of emotional branding to connect with end-users and build brand loyalty.

The experts at https://www.topitcannabis.com/ are the perfect bet when it comes to developing your cannabis marketing strategy. They have tons of professional experience and in-depth knowledge of the cannabis industry that make them perfect for this role.